GENICEL is a newly developed pelletised 2-component product. It consists of a synthetic bitumen additive and the well-proven TECHNOCEL-fiber.

The bitumen additive dissolves quickly and homogeneously in the mix and improves the bitumen's characteristics in many ways e.g. by improved stability and sinking of the mixing property temperature. The TECHNOCEL-fiber improves the distribution and simultaneously acts as stabilising additive.